How does affinity marketing work?
Affinity Marketing Ltd helps clients to identify non-competing business partners that have completely different offerings (products and services) but exactly the same audience demographic. By building the right partnerships in the right way, these businesses are able to share tools, resources and marketing spend to maximise return and lower the cost of sales acquisition.
Size of business is not important. The most important factors that each business brings to the partnership are a loyal customer base and strength of relationship with customers. This strength of relationship is critical for the ability to successfully deliver a partner's message.
Specialisms
Affinity Marketing Ltd makes sure that business clients are matched with the right partner - ensuring valuable relationships and great rewards for both parties.
Although we work with businesses targeting consumers on each step of the life-stage marketing path (births, marriage, moving home, retirement etc.), we particularly specialise in the demographic of new families.
Lifestage Marketing New Families UK
FanFinders have the fastest growing online community of new mums in the UK, registering over 17,000 new members every day, over 240,000 fans in their Facebook community and a database of 1.15m members with 350,000 monthly visitors. They don’t sell data, they provide highly qualified connections with an audience that wants information on specific brands, this is lead generation at it’s most effective.
Lifestage Marketing New Families Europe
Affinity Marketing Ltd is proud of its long-standing working relationship with Family Service International - and being its exclusive UK media & data broker. AML’s mission is to select and recruit the right partners for Family Service International with a view to establishing successful and long lasting commercial ventures.
Partnership Identification
AML helps you to find the right partner - then works alongside you through the process from start to finish...
Partnership Relations
AML helps you to work with your partners effectively, supporting your business and ensuring that both sides are working towards the same goal...
Partnership Audits
AML will ensure that products and services are still appropriate, validate the distribution channels, and independently evaluate partners...
I have worked with Affinity Marketing for many years on numerous projects. The founder, Peter has an unerring ability to quickly understand your objectives and to find suitable partners. Peter is totally professional, well-connected and well liked and makes things happen, this makes him an asset for any business.
Peter has worked with us from the early days of launching FanFinders. He understood our aims and objectives from the start and has delivered some significant partnerships, we look forward to continuing to work together as we grow the business.
Family Service International is pleased to partner with AML as our UK media and data agent. AML has a wealth of experience in Lifestage Marketing and affinity partnerships and we look forward to working together during this important period of growth for the group.
Family Service International is part of the Primavista group, the European leader in family marketing.